Founders' Profiles
- Home
- Founders' Profiles
Our Founders
At SOUL CONCEPT, our leadership is built on decades of excellence in luxury hospitality and event management. With a deep passion for creating extraordinary experiences, our founders bring their expertise, innovation, and dedication to every event.

Nizar Saadi
General Manager
Contributed two decades to Emirates Palace Hotel, overseeing luxury events, developing customer relations, and VIP services. Led teams to deliver seamless experiences, implementing strategies that elevated guest satisfaction and operational excellence.

Albir Barhoum
Business Development Director
Contributed over 15 years to Emirates Palace Hotel, focusing on hospitality management, guest relations, and high-profile event coordination. Played a key role in enhancing service quality, training programs, and customer satisfaction, strengthening the hotel’s global reputation.